Are you frustrated because you can not find the
"magic" formula to get your web pages the great search engine
placement they deserve? I am going to share a little secret with you.
There is no magic formula.
There never has been and I doubt there every
will be. Anyone who tells you otherwise is either far smarter than the rest
of us or deluding themselves. It is that simple.
Now I can hear some of you asking, "So
Tony, if there is no formula, should we just give up? Be content with
whatever poor placement we get and go on with our lives?"
My reply to those questions is an emphatic,
NO! Instead of looking for that once and for all magic formula, realize that
what gets good placement is what makes good web pages, solid fundamentals.
Rather that expecting someone to wave a magic wand and guarantee you a great
placement for your pages, expect to put some real work into it. Below are
listed some of the most important things you can do to improve the chances
of good placement in the search engines.
- Every page should have an HTML header
section which contains a title tag, as well as the description and
keywords meta tags.
- Include your keywords in the title,
description and keywords tags. Separate keywords with spaces, not
- Don't repeat keywords more than three
times in tag. To do so could trigger the search engines Spam penalties.
- Keyword stuffing, or putting keywords in
the keywords tag that have nothing to do with the content of the page,
may also trigger Spam penalties. As a general rule, if the keyword
doesn't appear in the text of the page, do not put it into the keywords
- Fewer, more relevant keywords is better
than many less relevant ones. If you wish to increase your page's
placement, focus on a few relevant keywords. More pages can be written
to focus on other keywords you may wish to address.
- Include the most important keywords in a
header line, preferably on the first line of the page.
- Repeat the keywords frequently in the
first three hundred or so words of content. Some search engines give
more weight to the first portion of the page than to everything else
- Use the keywords naturally in throughout
the remained of the page's content.
- Avoid the "invisible text"
tricks. These include text that is the same color as the background and
extremely tiny text located way down at the bottom of the page. The
search engine algorithms are long since wise to these tricks and their
use practically guarantees the Spam penalties will be triggered.
- Always submit your pages to the major
search engines by hand. These submissions are too important to leave to
- Use the submission programs to submit to
the minor search engines only.
- Check the rules of each of the major
search engines. If they permit it, submit every page of your site, one
page per day until completed.
- Be patient. It is currently taking some of
the major search engines six to eight weeks to update their listings. If
the submitted pages do not begin to appear after eight weeks, consider
reworking the pages.
- Never resubmit the same page twice! Most
search engines give greater consideration to pages they perceive as new.
In fact, some search engines consider resubmitting the same page
repeatedly to be spamming and assess their Spam penalties. Make changes
to the page before resubmitting it.
- Once the page makes it to the top fifty,
don't mess with it. One of the greatest temptations is to tinker with
the page to try to get that coveted top ten spot, but more often than
not this backfires and drops the page out of the top fifty altogether.
Apply each of these tips to every one of the
pages in your website. Make note of which pages place well and which ones do
not seem to get listed at all. Learn from the mistakes, improve the pages
that do not place well and resubmit them. Patience and persistence are your
greatest allies. Stick with it, apply these tips to every page you create
and enjoy the improved placement results that you are bound to see.
Tony L. Callahan, is a successful Internet
Promotions Consultant with more than twenty years of industry experience and
is president of his own Internet marketing company, Link-Promote.
He also publishes Web-Links Monthly, a newsletter full of tips, tricks,
tools and techniques for successful web site promotions. To subscribe, send
e-mail to: Web-Linksfirstname.lastname@example.org.