8 Ways to Use Alexa.com's Toolbar as Your Secret Traffic Weapon. By Tinu Abayomi-Paul
Get a free trial of wordtracker here: http://freetrafficdirectory.com/wordtracker Find out your competitor's ranking.If yours is higher, or at least close, proclaim yours proudly on your site with Alexa's free dynamic traffic graph banner, which you can get from this page: http://www.alexa.com/site/site_stats/signup?mode=graph. Another great thing about this is that if you have an associate ID, Amazon will include your ID in your link and monetize the banner. They also have a site stats and traffic ranking graph if you prefer.
Tell your repeat visitors about Alexa's toolbar and the fact that it will now block pop-ups. I even saw one site link to their download page as a freebie. And why not? It benefits you both. Your visitors can selectively eliminate pop-ups, and you get another Alexa user visiting your site, thus increasing your ranking. Guess what else? According to this page: http://pages.alexa.com/prod_serv/promotealexa.html - any purchases made at Amazon using the new toolbar will earn you commissions. (They aren't as particular as they used to be about new associates either. My site was approved overnight.) And if they have Netscape or use a Mac? There's now the Alexa snapshot, which doesn't require installation: http://pages.alexa.com/prod_serv/snapshot.html Tesimonials When your customers give you testimonials or compliments about your site, offer them a free gift if they will reprint their testimonial at Alexa. If they can't install the toolbar, you can direct them to http://www.alexa.com/data/details/?url=enteryourwebsitenamehere.com
Hard Evidence You can use the data as supporting evidence during a time period when you're testing an affiliate product that would affect your traffic. If your traffic went up 50% during the two week period when you implemented http://freetrial.sitesell.com/yourfreetraffic.html, use the traffic detail graphic from Alexa to show your progress. Hard evidence = More sales.
Stay In The Loop Keep up to date on Alexa's top global 500. Often these sites correlate closely to the top 500 Google sites- and you could luck out and find a rapidly rising site that will link back to you. It's also a good measure of upcoming trends you can arrange for your site to capitalize on. The top 500 Global Sites are available on Alexa.com's homepage. Say Thank You. Thank fellow webmasters for their assistance by doing reviews of their site at Alexa. Then the next time you have cause to email them, mention the review and give permission for them to use it as a testimotional. This works nicely as an ice breaker for a join venture, and is also a good way to show that your flattery is sincere, and not just of the smoke-blowing, scratch-my-back-and-I'll-scratch-yours variety so many are used to online.
This is just a short list of things I implemented due to the latest changes to Alexa - if you go by the site and do some exploring, I bet you'll think of dozens more. If so, I hope you'll drop me a line and share. Note: Get the Alexa Toolbar here: http://freetrafficdirectory.com/alexatoolbar
I bet you're wondering about tip number 9. It's the most valuable, and explains how I got http://www.freetrafficdirectory.com/ ranked 137,940 by Alexa by its third week of existence, garnered an unsoliticted spidered by Google, and a bunch of new members, all for free. By the time you read this, I'll have probably have an update out to our newsletter audience: firstname.lastname@example.org
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