Were You Bamboozled by Google? Copyright © 2004 Diane Hughes
Think of all the outlets that reach your target audience. Investigate each one to see how feasible it would be to market your site through those channels. Then implement a plan that includes several advertising avenues (including search engines) that - as a whole - generates as much (or more) business as you originally received from Google. That way, should one of these channels go down, your business would only be slightly affected.
Don’t stop there! Twice a year you’ll want to go over your plan and be sure that everything is working, as it should. If one outlet begins to dwindle in its response, look into finding a replacement. This way you are never taken by surprise.
Once you have your diversification plan working for you, you will be in a much better position to be rest assured that the business you receive will be there for the long haul. You will also feel more comfortable that no one organization can cause the tremendous damage Google has caused and could cause again.
Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! http://madmarketer.com/diane
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