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Getting One-way Inbound Links: the 5 Major Strategies

Do you know all the major strategies for getting valuable one-way inbound links?

With search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links.

Yet there's perennial interest in alternative linking strategies. Why? Perhaps because the five major effective strategies involve a certain amount of hard work, and for many people, SEO is an endless magic bean hunt. So, before looking at those five most effective strategies, let's look at some of the supposedly easier alternatives.

Now, on to the five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some of the more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage in the one-way link hunt.

1. Waiting for Inbound Links

If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons:

  1. Unfortunately, "eventually" can be a very long time.
  2. There is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?

2. Triangulating for Inbound Links

Search engines will have a tough time dampening reciprocal links if the reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeating the link-dampening ambitions of Google and the rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:

3. Submitting for Incoming Links

They are the legendary fairy lands of SEO: PageRank-passing, no-fee-charging, non-corrupt and actually well-run directories of relevant links. Yes, they really do exist. An SEO friend tells me he knows 200 good ones just off the top of his head. Plus, there are other kinds of directories: directories of affiliate programs, of websites using a certain content management system, of websites whose owners are members of this or that group, of websites accepting PayPal, etc. etc.

Ah, a link in a PageRank-passing link directory: it's a good deal if you can get it. But let's say you do get links from all 200 such directories and a hundred more from the little niche directories--now what?

4. Paying for Inbound Links

Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO:

  1. The cost of the hundreds of links required for substantial search engine traffic can become prohibitive.
  2. As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up.
  3. Google is actively trying to dampen the impact of paid links on rankings, as revealed in various patent filings.
  4. Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank." But identifying appropriate PageRank-passing paid link partners is quite a task in itself.
  5. Google is actively trying to dampen the impact of any "artificial" linking campaign. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," since the vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worth the expense.

5. Distributing Content

All of the above four inbound-link-generating methods really do work. But it is the fifth method of getting one-way inbound links that is the most promising: distributing content

The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about the author" paragraph at the end of the article.

The beauty of distributing content for links is that the links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on the value of your site.

The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And on the internet, one-way inbound links are a very good thing.

In conclusion, there are a number of ways of getting one-way inbound links, and if you're smart, you'll use all of them.

About the author
Joel Walsh is the owner of UpMarket Content, where you can get a content distribution campaign managed from soup to nuts, and guaranteed to get you at least one hundred one-way inbound links for every three articles. Check out this guaranteed website promotion content distribution package: http://upmarketcontent.com/website-promotion-package.htm

 

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