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How to improve your websites search engine rankings

One of your main goals when building a site is to receive a lot of traffic so that you can make some reasonable money out of your website. One of the main and best ways of getting more traffic to your site is for you to do some seo (search engine optimization).
 
There are many things involved when doing seo for your website. Some of these include the following:
 
Designing your website
This is a very important thing to consider when doing seo. This is because the better your site is optimized for the major search engines, the better your chance will be of you getting an improved ranking for your chosen keywords within the major search engines. To optimize your site you will need to use meta tags, which contains your chosen keywords. You will also need to design your site so that it is not just full of images.
 
You will need to add some good quality content to your web pages in the form of text. When writing text/information for your web pages you must consider using your chosen keywords throughout the content so that it has a good keyword density for your chosen keywords. It would probably be best to aim for a keyword density of around 7% - 9%. If you have a keyword density any higher than this, then the search engines may penalize you for spamming their search engines with your chosen keywords.
 
The navigation of your site is also very important as when people arrive at your site you will want them to easily be able to navigate through your sites content. If they can t do this then they may leave your site and go to another one, which could even be one of your competitors.
 
Link Popularity
Link popularity is very important in making your website rankings improve. This is because the more sites that link to your site the more important your site looks to the major search engines. But when getting sites to link to yours it is best to make sure that your link is on a page of a site that is based on the same topic as your site. Doing it this way will benefit your site much better than you having your links on pages of other sites that has topics that have nothing to do with your sites topic.
 
So you are probably now wondering how you can get sites linking back to your site. Well there are many ways of doing this. Some of these include the following:
 
1. Doing link exchanges
Doing link exchanges with other sites is a good way to increase your sites link popularity.
 
2. Writing reprint articles and submitting them to article directories
Writing reprint articles that is on the same topic as your site and then submitting them to free reprint article submission sites is one of the best ways for you to increase your link popularity plus visitors. This is because you are writing an article about your sites topic and then you are placing your sites link in the authors  resource box, which then means that your link will be on the same page as information about the same topic as your site. Placing your sites link in your articles also means that it is a one-way link, which is an advantage to link exchanges.
 
Some article directories have so many articles that they also include an article achieve so that your article can stay in view of the major search engines for some time and also so that you can easily navigate the articles more quickly by using the achieve. For example, the articles directory at: http://www.simplysearch4it.com/article/articledir.php has an article achieve at: http://articles.simplysearch4it.com , which lists all of the articles listed within the SimplySearch4it! database in an easy to navigate and read format.
 
3. Using forums and including your sites link in your signature
Using some forums will increase your sites link popularity, but using these is not as good as using some other forms of getting links to your site. This is because some forums use some sort of redirect so that the search engines can t see your link in the forum. 
 
4. Adding your sites link to free to submit general and specialty web directories
This is a slow, but good way of increasing your sites link popularity and also increasing your sites visitors. This is because many web directories have good rankings within the major search engines, which means that your site will also benefit from it.
 
5. Writing press releases
This is a very good way to increase your sites traffic and link popularity. As longs as you can write a good press release you should see a good increase in your websites traffic and link popularity.
 
 
About the Author:
Jonathan White has been involved in online marketing for over three years now and is the Webmaster of http://www.simplysearch4it.com where he also operates a large free to play online games directory at http://games.simplysearch4it.com

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