Is Link Popularity Worth Your Time?
Getting websites to link to your website is important, but quality out ranks quantity. This is true for the websites you get to link to you (as stated above) and most definitely for your own website's content.
Before worrying about getting those links, you need to create quality content that will make people want to link to you. Your website needs to be designed properly and "optimized" before you worry about links. The time spent getting your website's overall design and content properly done will make your link popularity grow even faster later. (For more info, see my article: Designing For Link Popularity)
If you website is new and has been designed well or "optimized," do not fall for those "get link popularity quick schemes." Be patient-it takes time. Yes, you should work on link popularity but you just can't get a link from anyone.
If you website is about shoes, why get a link from a website that is about wheelchairs? Inbound links are there to drive targeted (people looking for what you have to offer) traffic to your website, product, or service. Thus getting quality (well established, high traffic) links from related or complementary websites is the goal. These are the links that will bring you the traffic and potential customers you want and need. Link popularity should only be an afterthought!
In conclusion, link popularity can not be overlooked, but as with any website promotional technique, to be effective it has to be done properly. So yes it is worth your time only if the groundwork has been laid and you put the time into it that it deserves. Only then will it truly help your website out.
Larry is the owner and webmaster behind Linking101, is a website dedicated to assisting webmasters find information, resources, and a better understanding on the power link popularity and link exchanges wield. Linking101.com has a free opt-in newsletter, product reviews, articles, and its own unique custom link products to help give you the edge you need.
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