How to Design a Site for Link Popularity
Next, check out the links page or resource area. If they do have one, is it easy to find within the site? Does it seem to be part of the site or just a page off to the side? Are their linking rules available, clear, and easy to follow? Do they accept links from any website or are they choosy? Being part of someone's well constructed links program, no mater what size, can be a very beneficial
Again, the same goes for your website. You want to let webmasters know that you want to exchange links and which type of website you will accept requests from. Make it easy for others to link with you.
The last set of questions to ask yourself about any website is:
- Is it easy to navigate
- Does it have too many graphics (slow loading)
- Is it pleasant to the eye
- Does the information seem to be organized in a logical fashion
What has been covered so far deals with what the visitors see; if visiting the website is a pleasant experience then people will stay and look and possibly come back. The final area to cover is what the search engines see.
The underside (the source code) of the website is just as criteria when designing or linking with a website. The search engines are the ones that read this and if it is not done properly then the website can not succeed. I do not have time to explain or cover ever detail but the following are some you need to consider:
-Does the website contain frames
-Does it use the headers, titles, meta-tags, and alt tags properly
-Is the keyword location(s) and density seem appropriate and "optimized"
The latter two issues mentioned above are critical, for they are the backbone to traffic production. For more information, see the Linking101 article area, plus any knowledgeable web designer should understand them and can give you council.
Content: The information you have is just as important as how you set it up on your website. The more popular websites or the ones with good link popularity are those that have valuable information or resource(s) for its audience--they fill a niche! People will visit, stay, return, and recommend a website if it has the content they want or need.
"Content is king." A well-designed and organized website might look good but if it does not deliver anything of value, it will not be successful. Whatever subject matter you have on your website, make sure you have something of interest and importance to add to the subject, if you do and you promote it well, you will be successful.
In addition to information, resources like mailing lists, surveys, polls, classified ads, forums, etc. are all things if used appropriately can add value and fresh content to your website. helping you interact with your visitors.
In conclusion: Take the time to design and optimize your website properly for the search engines. Make sure you have something of value or importance to add to whatever area your website is in. Provide resources and other tools, which your visitors could use and will make them come back. Be proactive and interact with your visitors. Websites that are dynamic and active are the best ones. All of this might take a little more time to get your website up and running, but it will be worth it.
For yours or any website to be popular, it needs the links and to get the links, it needs to show the other webmasters that it is worthy of a link. It seems everyone today has a website, but not everyone has put together a website that adds value to the Internet community. Take a critical look at your website and nay website you might link to and ask, would you bookmark it?
Larry is the owner and webmaster behind Linking101, is a website dedicated to assisting webmasters find information, resources, and a better understanding on the power link popularity and link exchanges wield. Linking101.com has a free opt-in newsletter, product reviews, articles, and its own unique custom link products to help give you the edge you need.
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