Common terms used when discussing Link Building
Keyword: A word or phrase which is used when searching for a website in the search engines or directories. It is these words or phrases that webmaster use when describing or explaining the content of their website.
Keyword Density: Represents the frequency these keyword words appear in a page or in an area of a page. It is a critical issue for search engine ranking-the more often the keyword or phrase appears in a page, the higher its search engine ranking. If repeated too often though, it could lead to the page being penalized for spamming.
Spamming: It is a procedure of abusing the normal search engine ranking techniques, such as using hidden text, excessive repetition of a keyword, etc. This term is also used when describing the practice of sending unsolicited bulk email.
Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a website.
Reciprocal links/link exchanges: The process where two webmasters agree to show the other's link on their website.
Link Building: The process of creating inbound links to owns website. This can be done reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc.
Link Exchange Program:There are many variations but most normally refers to a sign-up program where webmasters agree to host and link to a members-only links page.
Link Farm: A recent term used to describe some link exchange programs. These programs are nothing more than random links on a page and really do not help one popularity. Can be considered spamming.
Link Management:The process of organizing and maintaining a website's reciprocal links. Normally a paid service. LinksManager and Links4Trade are two examples.
Larry is the owner and webmaster behind Linking101, is a website dedicated to assisting webmasters find information, resources, and a better understanding on the power link popularity and link exchanges wield. Linking101.com has a free opt-in newsletter, product reviews, articles, and its own unique custom link products to help give you the edge you need.
Back to articles Directory
Copyright © 2004 Web World directory