Low-Maintenance SEO Techniques Brandon Cornett
I'll be the first to tell you that search engine optimization is a long-term strategy. No doubt about that.
I'm probably borrowing a cliché when I say that SEO is a marathon, not a sprint. But even a marathon is made up of many individual strides. The same goes for search engine optimization. Sure, it's a long-term strategy. But there are plenty of things you can do over the next few days to boost your website's visibility over the long haul.
I call the items on this list "low-maintenance" because they don't take a lot of preparation or advanced technical knowledge. You can start doing them immediately (or as soon as you're done reading this article).
So without further ado, here are five low-maintenance SEO strategies you can implement:
1. Revisit Your Titles
A title tag -- or a title "element," to be technically correct -- is a line of HTML code in a web page that describes the content of that page. At least, that's what they're supposed to do. But all too often, I see people use non-descriptive titles, use the same title on every page, or forget to use titles altogether. These are serious mistakes from both an SEO standpoint and a usability standpoint.
So before you do anything else, make sure your title elements are optimized for people and search engines alike. Incorporate your key phrases into each title. Use a different title on every page, and make sure it reflects the content of that page.
The World Wide Web Consortium (the guys who developed web standards in the first place), put it this way: "Thus, instead of a title such as 'Introduction,' which doesn't provide much contextual background, authors should supply a title such as 'Introduction to Medieval Bee-Keeping' instead."
In addition to being more helpful for people, the revised title in their example will improve search engine visibility for the phrase "medieval bee keeping."
2. Submit a Press Release Online
Did you know you can syndicate a press release online (with keyword-rich links to your website) for only $80? It's true, and it's a tactic I use about once a month for publicity, direct exposure, and yes, SEO benefits.
I use and recommend PRWeb.com. It costs $80 per release, but it's worth doing once every other month, or however often you have news. You can also hyperlink some of the key phrases within the body of your release. Remember, links to your website with key phrases in them are the brass ring of SEO.
When posting a release at PRWeb.com, pay close attention to the notes in the right column of the submission form. That's where they tell you the rules for headlines, summaries, body, etc. It's also where they tell you the linking formula.
They also have a rule about spreading your links out. Here it is verbatim: "To avoid having your release placed on editorial hold please limit your links to 1 link per 100 words of body text. This policy is in place to protect the link value of the links that you include in your release and the value of links within the PRWeb Network."
3. Publish Articles Online
You might say I've written a few articles. Google my name plus the word "author" and see what I mean. I don't say this to brag, but to illustrate a point. Why do I spend so much time writing articles? Several reasons.
In this information-based world we live in, writing skills are more critical than ever. Articles give you a way to hone these crucial skills. Also, when you write a solid article related to your products or services, and the article gets reprinted on reputable websites, it helps build your credibility.
But we're talking about SEO here, so let me add one final benefit of article writing. When you create an interesting and/or helpful article and syndicate it online, that article can travel a long way. And because it takes your author's note and hyperlink with it, the article increases your link popularity.
I recommend creating two versions of each article -- one for the article directories like EzineArticles.com, plus an alternate version for the niche website of your choice. The better topical websites require article submissions to be original and unpublished, so you'll need that second version.
Multiply this strategy times 10, 20, 100, or however many articles you can write over time, and you'll begin to see the long-term SEO power of articles.
4. Add 10 Pages of Content to Your Site
Now I know what you're saying. "Whoa! Ten pages of content? I thought you said these were low-maintenance strategies." Well, they are. I'm not suggesting you create ten pages of dense copy that scrolls on forever. I'm talking about ten short topics related to your business, with a page for each of them.
See the five items listed in this article? I could easily make a web page out of each item (if it benefited my readers to do so). I would just expand them a bit, link them into my navigation structure, and presto ... 10 new pages of keyword-rich content to inform my readers and feed the search engines. Glossaries and Q&A pages are other ways to implement this tactic.
5. Blog Regularly
If you're serious about search engine visibility, you really need to have a blog. Actually, you need to do more than just start a blog. You need to blog regularly. The benefits of blogging are many. It helps you grow your website, acquire inbound links, build your reputation, inform your readers, reinforce your brand ... the list goes on.
You can set up your blogging software so that each post is saved as its own page (in addition to being part of the running tally on the blog's home page). Blog three times a week for a year, and you'll have more than 150 pages of additional web content. A blog can also help you tap into the social aspects of the web, which can lead to more links, more readers, more traffic and more business!
About the Author
Brandon Cornett is an Austin Search Engine Optimization consultant who has pioneered a virtual SEO training available to anyone in the United States. You can learn more or reach the author by visiting http://www.austinseoguy.com
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