Nip and Tuck - Three Quick Tricks for Writing SEO Copy
By Karon Thackston 2003-10-01
In your chart or list, include keywords in the headers and within the list descriptions. For example, if your keywords include softball trading pins, employee recognition awards, lapel pins, and lapel pin you could create a list that reads like this:
<Keyword Title> Creative Lapel Pin Uses
<Keyword Headers & Descriptions>
- Baseball and Softball Trading Pins - Lapel pin trading among baseball and softball teams has dramatically grown in popularity… be sure to support your team with custom-created baseball and softball trading pins.
- Employee Recognition Awards - Employees take great pride in wearing lapel pins that show their achievements, and they will treasure employee recognition awards that they can frequently show to others.
See how the list uses keyphrases within the headers and again within the list description itself?
Using keywords in carefully chosen places allows you to have more freedom with your copy itself. So now, instead of the forced, unappealing copy we read in the first example, you can have something more relaxed like this:
Quality Silver Jewelry Is A Rare Find!
If you've been looking for quality silver jewelry long, you know that quality is, in fact, a major issue. Unfortunately, many companies combine low-cost metals with their silver. That compromises the quality and the appearance. That's a practice we never participate in!
How To Recognize Quality Silver Jewelry
When shopping for the best, look for these tell-tell signs of excellence.
- Quality silver jewelry that is truly created of pure silver will display a radiant sheen.
- When you touch the surface, quality silver jewelry will immediately show a fingerprint.
- Breathing on the finish of quality silver jewelry will produce a fog, while breathing on the finish of poor-quality silver will not.
And so on, and so on.
So you see, you can have copy that makes sense, provides solutions for your site visitors, and ranks high with the search engines. It's not impossible... it just takes a bit of training and practice. Before long, you'll be tucking keywords in all the right places!
About the Author: Karon Thackston is owner of Marketing Words, Inc. a full-service copywriting company specializing in search engine copywriting. She is also publisher of the long-standing free ezine, Business Essentials. Karon is author and publisher of the popular Step-by-Step Copywriting Course, an e-course designed to teach sound and highly-effective copywriting techniques - including search engine copywriting techniques. With over 20 years of copywriting experience, Karon has contributed to the search engine and sales success of companies large and small including Gortons Seafood, Third Sphere Hosting and more.
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