The Importance of Having Your Domain Name
By Sumantra Roy
4) Many search engines give a lot of emphasis to the home page of a particular domain, i.e. other things remaining the same, a home page of a domain will often rank higher for a particular keyword than any other page. When you use some of the free hosting services, your index.html page is the home page of your site, but not of that domain. Hence in these search engines, your site will find it very difficult to make it to the top 20 or top 30, let alone the top 10 for some of the really competitive keywords. Just think of the amount of traffic that you will lose if this happens.
5) Some search engines are now refusing to spider the web sites which are hosted by the free web hosts. For instance, if you have a site hosted by the free web hosts, you would, until recently, have got the infamous error message saying that too many pages have been submitted from your site if you tried to submit your site to AltaVista. While Altavista now says that "your URL has been submitted for processing" if you try to submit your site, rest assured that it will not spider any site belonging to many of the free web hosts even though it says that your site has been accepted. Can you afford that?
6) When your site is hosted by some of the free web hosts, you will find it very difficult to get it listed in a major directory like Yahoo!. Although Yahoo! will never admit that it won't add a commercial site which is hosted by one of the free web hosts, in practice, it will be a miracle if you can get your site listed by Yahoo!. Listing your site with Yahoo! is difficult enough even when you have your own domain. Don't make your task more difficult than what it needs to be.
If you do not currently have a domain name, are you convinced that you need one right now? The small fee that you pay per year for your own domain name is peanuts compared to the benefits that you get. You can check out the availability of domain names and register new domains at http://www.1stSearchRanking.com/t.cgi?4021&webhosting/
Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra's company place your site at the top of the search engines, go to http://www.1stSearchRanking.com/t.cgi?4021 For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to http://www.1stSearchRanking.com/t.cgi?4021&newsletter.htm
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