Top Rankings for Competitive Keywords
By Sumantra Roy - March 22, 2004
The best approach to keyword selection is to select keywords with high efficiency i.e. selecting keywords that are popular yet less competitive. I have developed a formula for determining the Keyword 'Ranking' Efficiency called the 'Keyword Effectiveness Index' (KEI). You can use the guideline of my KEI formula listed here:
The article also offers further techniques on keyword selection.
Sometimes you will find attractive keyword phrases, which can bring you visitors looking for 'related' services you may not offer. Users looking for such information could be perfect for cross-selling the services of your site. Including such high- potential keyword phrases in your SEO campaign can be rewarding. If you do not have existing content on your website to optimize with such keyword phrases, then it is a good idea to write some fresh content for these keywords. For example, let's say that your research shows that a particular keyword "Mortgage Company Chicago" is very popular but not too competitive. You can write an article listing prominent companies in Chicago offering home mortgage services. You would also promote the other pages in your real estate site on this page. If this page gets good rankings, you'll be able to get a lot of visitors that may be interested in the related service that you are offering.
You could take this a step further and even work out some sort of an affiliate deal with the services that you have mentioned in your page. So, the visitors would either browse through the rest of your site and hopefully purchase what you are selling, or, would go to a mortgage service that you have reviewed in your article and purchase their services, earning you an affiliate commission.
Sumantra Roy, president of 1st Search Engine Ranking.net, is one of the most respected and recognized search engine positioning specialists on the Internet. Sumantra's articles on search engine optimization have been widely published and quoted in different web sites and newsletters on the Internet.
Back to Articles Directory
Copyright © 2002-2003 Web World Index