Websites For Search Engines Or People? By Amrit Hallan
Who is more important to you as a webmaster: the visitor or the search engine?
All your pages should be accessible to both people and search engines. When the search engines visit your website, they should be able to jump from link to link. It should be like an inter-connected network where one can go anywhere from anywhere. Many web developers create a sitemap that contains links to all the pages on the website so that once the search engine finds that page it can go to all the links on the page.
Anyway, irrelevant pages have no business being on your website and relevant pages should be within one or two clicks away from your visitors (unless they are password-protected).
Less use of frills
Frills like Flash and DHTML look cool but if they don't solve any purpose other than let you show-off how you can make geometric figures dance around the screen, you should avoid using them. The search engine crawlers like the plain-vanilla text. Showcase frills only if you're selling them (if you're a Flash designer or a graphic artist). A company selling organic manure doesn't benefit much by having a Flash website that shows bags of manure appearing here and there like apparitions.
Use keywords sparingly
The search engine companies have finally realized that actual content is better than nonsensical repetition of keywords. Of course keywords are important, but not because they are "keywords", but because they are needed there. For instance, if you sell organic manure, you have this phrase on your website because you need to specify what you sell (unless you belong to some underground organization that uses coded language to communicate).
There is no need for a keyword or a key-phrase to appear more than three or four times on your page. In fact on Google you spoil your ranking if you use keywords excessively. Let them appear at the top, somewhere in the middle, and then in the end. That does the trick. Weave around them a nice context. There are people who do this as a profession and it really pays in the long run to hire a content writer who can write optimized content for you.
Both search engines and people like updated content. If your visitors expect to see new content on your website whenever they come, they'll come again and again, and they'll come with greater frequency. Search engines too want to show content that is rapidly updated so that they can display the latest information. Make it a routine to put something new every second or third day, even if it is one paragraph.
Use clean HTML
Clean code loads quicker and gets crawled (this sounds creepy!) by the search engines faster. If the success of your website really matters to you and if you want to create your own web pages instead of hiring a professional web developer, you should spend at least a few days learning HTML. A search-engine friendly website doesn't need much HTML to learn and it will show clean content to your visitors without unnecessarily increasing the load time. Avoid using graphical tools and use a text editor instead. It sounds daunting in the beginning but once your realize its benefit, you'll be more than eager to write HTML rather than use a tool that produces lots of unnecessary junk code.
The efforts mentioned above take time to show result, but they are long lasting and they fetch you the desired results.
About the Author:
Amrit Hallan is a copywriter and a writer. He writes content for web sites, articles for various publications and he writes search engine friendly, customized web page content. You can check out his web site at http://www.amrithallan.com. If you want to read weekly, thought-provoking essays and articles with a tinge of humor, you can subscribe to his column at amrithallan.com
Back to Articles Directory
Copyright © 2004 Web World directory