Email Marketing – How to Create Interesting Newsletters
Attracting new customers is difficult. Keeping them coming back can be even harder. If you spend money on promotional efforts such as banner advertising or paid search marketing, enrich your return on investment by making your newsletters relevant and interesting. Here’s 10 ways to write effective and appealing newsletters:
1. Get the right audience
In the first instance, you need to be attracting the right audience. There’s no point targeting generalized viewers in your advertising and then trying to keep them hooked with your newsletters. Start off with marketing to your target audience. Advertise on websites which they are likely to visit. You can find and contact these websites directly or browse available Advertising Space at an Ad Space Auction website.
2. Make it about them
Most people believe that newsletters are about announcing the company’s triumphs and future goals. The truth is, people are overburdened these days and are generally only interested in things that will benefit them. Include something that will improve their life or make it easier.
3. Customers’ stories
Encourage your subscribers to tell you about their organization, their success story or even their future aspirations. Include a section in your newsletter for customers’ announcements. This will generate interest and provide inspiration whilst creating a sense of community among your readers.
4. Industry events
Newsletters don’t need to be about just your company. Inform subscribers about the latest world or industry news relating to your mutual areas of interest.
5. Practical tips
Provide a tip or some form of guidance in each newsletter. The subject matter should be relevant to your subscribers’ interests. You can even encourage members to provide their own tips or articles to be shown in your next newsletter with full credit to the writer.
Laughter is the best medicine. Putting a smile on someone’s face is sometimes better than offering financial incentives to attract return traffic.
Regularly include links to a poll being run on your website. Polls rouse curiosity and enable your audience to interact with your site. You will also get a broader sense of community opinions. Feel free to include the results of last week/fortnight’s daily polls in your newsletter.
8. Competitions & Contests
The prize should be relevant to your viewers. There’s no point offering a baby monitor for example if your website is about architectural designs. Depending on the reward, you can make subscribers work to enter the competition, for example by answering questions found on different pages of your website or by providing you with a point of view limited to, say, 50 words. Don’t forget to announce the winners of competitions/contests contained within your last newsletter.
9. Company Gossip
Make your customers feel like part of the organization by announcing company events such as new arrivals, employees being promoted or attaining some form of achievement, personal or professional.
Reveal upcoming company innovations and offer privileged access to benefits, new developments or special rates. This will make your readers feel valuable by thanking them for their loyalty. Newsletters are an essential means of communicating with your customers. Make them work for you by interacting with your audience rather than bombarding them with just news about you. Approach the task as an exchange of information, an informal chat rather than a speech. Once you accomplish the mission of attracting a customer, use this powerful mechanism to keep them coming back.
Luke Bryant is the writer of Banner-Advertising.info, an information source on internet advertising, Banner Ads and online marketing strategies. Luke Bryant has a degree in Information Technology with secondary major in Economics after graduating in 2000. Since, he has gained extensive experience in online advertising and marketing tactics through building his own successful online businesses.
Back to Articles Directory
Copyright © 2009 Web World directory